WTTC promotes sustainable growth for the Travel & Tourism sector, working with governments and international institutions to create jobs, to drive exports and to generate prosperity. Council Members are the Chairs, Presidents and Chief Executives of the world’s leading private sector Travel & Tourism businesses.

So the WTTC set out to standardize safe travel, developing new global standards and a stamp that would help travelers recognize the businesses and destinations following best practices. For a destination to receive a Safe Travels stamp, it must ensure that its own safety guidelines align with the WTTC’s core requirements.